Ambassador Communication Guide
Social Media
Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador
Instagram Tips
Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.
Follow @ppvsat on Instagram.
Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.
Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.
Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Give Care will help you gain more followers, recognition, and traction in advance of Give Care.
Use #PPSATGiveCare, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!
Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Planned Parenthood South Atlantic, if applicable.
Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Planned Parenthood South Atlantic shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.
Twitter Tips
Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!
Below you will find a few tips to help you have success.
Follow @PPSouthAtlantic’s Twitter account.
Tell your followers that you are fundraising for Give Care. Tell your followers about the specific area that you support and begin to build a story around that. Use some of the suggested tweets provided below.
Use #hashtags and @handles. Whenever you share information include the @PPSouthAtlantic handle and #PPSATGiveCare to further spread the word. Show that you are a part of Give Care by using the hashtag in all of your tweets.
Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.
Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.
Tweet, retweet and tweet again (especially during Give Care)!
Sample Twitter Posts
- Are you ready to be a part of Give Care? It’s a day to celebrate all the good going on for Planned Parenthood South Atlantic! #PPSATGiveCare
- Mark your calendars for May 5th. It will be a day for everyone to support Give Care. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #PPSATGiveCare
- On May 5th, help us celebrate Give Care by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #PPSATGiveCare
- Get pumped for Give Care! Join the conversation by following @PPSouthAtlantic and retweeting any #PPSATGiveCare posts!
- Get ready to get up and give for Give Care on May 5th! Follow @PPSouthAtlantic to stay updated on the giving movement!
- A little can go a long way when we get together and give together on May 5th for Give Care! [LINK TO FUNDRAISER PAGE] #PPSATGiveCare
Facebook Tips
Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.
Below is a list of ways you can begin engaging your community for Give Care!
Talk it up! Post interesting information about Planned Parenthood and why you are supporting their mission. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.
Tell everyone that Planned Parenthood South Atlantic is a part of Day of Giving! Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.
Create a Facebook event. Invite your constituents to be part of supporting Planned Parenthood South Atlantic so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebrating!
Sample Facebook Posts
"I Stand with Planned Parenthood! Join me as I fight to protect access to abortion, LGBTQ health care, STI testing and so much more! May 16th Day of Giving: donate and support Planned Parenthood South Atlantic. ADD LINK TO PERSONAL FUNDRAISING PAGE"
- Save the date: Give.Care is May 16th! You can be part of the celebration by giving to Planned Parenthood South Atlantic. Visit givecare.ppsat.org to find out more.
Email Templates
See templates ▼
Click the icon above to see sample emails to send to your network before, during, and after Give Care
You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!
Before Give.Care
Subject: Join me in Supporting Give.Care
Hi [FIRST NAME],
I am excited to announce that I am supporting Planned Parenthood South Atlantic during Give.Care by taking on the role of a fundraising ambassador. Learn more about Give.Care at givecare.ppsat.org.
When you donate to my page on May 16 you are supporting the work of Planned Parenthood. You are ensuring access to abortion, STI testing, gender-affirming care, and so much more!
[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this area had on you?]
Thank you for supporting me and Planned Parenthood South Atlantic. Donate on May 16!
Subject: Show your support for Planned Parenthood
Hi [first name],
Planned Parenthood's Day of Giving is only [DAYS] days away. Planned Parenthood South Atlantic is participating in a one-day fundraising campaign and I am asking you to help me reach my goal of [$X,XXX]
You have seen the bans across the country, you have heard the stories of those who cannot access health care, you read the headlines about Arizona and their 1864 abortion law. We know you want to fight back!
Supporting Planned Parenthood South Atlantic through Give.Care allows you to show your support across social media platforms. Use #ppsatgivecare
Join me and donate to Planned Parenthood South Atlantic. Your support provides access to care for patients and so much more. Stand with Planned Parenthood!
Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and Planned Parenthood South Atlantic!
Thank you!
During Give.Care
Subject: Support Planned Parenthood South Atlantic with me!
Hi [first_name],
TODAY is the day! It’s Give.Care, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of Planned Parenthood South Atlantic!
Please join me in helping our local Planned Parenthood affiliate by visiting my fundraising page at: [FUNDRAISING PAGE LINK] and making a gift NOW!
If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about Planned Parenthood South Atlantic and the difference they make to our community!
Thank you!
Subject: Only a few more hours left to give!
Hi [first_name],
Can you believe Give.Care is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for Planned Parenthood South Atlantic I am proud of my impact as a fundraising ambassador!
I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.
You can also show your support by sharing my fundraising page with your friends and family on social media!
Thank you again!
After Give.Care
Subject: Thank you
Hi [first_name],
Thank you so much for all of your support during Give.Care. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for Planned Parenthood South Atlantic! Together, we made a difference.
You rock!